Discover Merage

The Project

The Paul Merage School of Business sought a showcase video, something that could serve as a combined tour of the school and an overview of events and student services. The school wanted it to feel elevated, positive, and welcoming while emphasizing rigorous academics. After reviewing videos produced by other schools, the team selected a “student tour guide” approach and I was given a 60-day deadline.

My Role

I modeled the video after a palindrome. The tour guides introduce different aspects of the school individually, then reappear in reverse order, culminating in all three meeting on a terrace overlooking the courtyard. In addition, I felt the opening of the video should descend from above Irvine toward the campus and business school.

• Parsing the script and identifying filmable sections.
• Scheduling shoots, securing locations, booking talent, and resources.
• Locating an FAA-approved drone operator.
• Recording voice-overs.
• Integrating archival, stock, and new campus footage.

The Impact

• Ranked among the school's most successful videos, widely shared by staff and students.
• Featured as the premiere video on the official channel.
• Over 200,000 views on YouTube and counting.

Produced, Photographed & Edited by A. Penta | Additional Photography M. Fisher & T. Robinson | Drone G. Coultrop